The “PBR Bowl” may have just replaced the annual “Turkey Bowl” I attend each and every year. This is a true test of endurance.
I love that you have to have a beer in your hand at all times. I think all sports should be played that way.
(via Deadspin)
Great beer commercial.
(via)
Blue Moon Summer Honey Wheat.
Normally, I’d punch myself in the face rather than drink a Blue Moon (it’s a Coors beer!) but this is actually pretty good.
Apparently you can now root for your favorite team while drinking your favorite beer in a TEAM COLORED CAN! The geniuses over at Anheuser-Busch are releasing 27 different colored versions of the “Fan Can” to areas with sports teams with similar colors. I still think that the Coors light “cold activated” bottles and cans might be the dumbest gimmick so far but this one isn’t too far behind. Nobody cares what color the can or bottle is. It’s the deicious, alcoholic liquid on the inside that people really care about…
(via Deadspin)